In 2013, I wrote about the Toyota Prius and its drivers here. Studies had found drivers of the well-known hybrid acquired a certain moral license. One that justified bad driving habits in the name of energy-savings offsets, as it were, that went with the Prius choice.
If in earlier times, Toyota was criticized for cars that were conservative and nothing special in styling, the company outdid itself with the second-generation Prius in 2004. Although the Prius would never be mistaken for an automotive beauty, it did, with its fastback lines, seem to shout, the future is here, but also--with its stealth-mode, whispering electric drive--something that silently said with an iconic look: eco cred.
Which is to say, Toyota gave its buyers what they really wanted: a look that advertised, I'm saving the environment, one less gas stop at a time.
So it was with interest I noticed the latest model Prius taking to the road, which at first glance, is radically different. LED headlights are slits and the taillights, some matching futuristic Zorro slash strokes. Toyota has done a gutsy update.
So what does Toyota gain? Well, for one thing, they make old Priuses look dated. There's incentive for old Prius owners to trade in their three- and four-year-olds and get the latest. The squinty Prius--by its newness--has even stronger iconic looks. All the more reason to buy for its out-in-the-open virtue.
I think Toyota will do quite well selling the latest version of the Prius. In contrast, I have doubts as to how Nissan will fare with its all-electric 2017 Leaf.
The Leaf uses no gas whatsoever. Talk about virtue qua automobile. And, like the Prius, the Leaf has a distinctive look. A look that says unconventional car with an eco-friendliness as obvious as its name, okay?
Well, Nissan has accepted marketing research that says the look of the Leaf is awfully polarizing. People love it or hate it. Lovers of the Leaf's looks buy it. The car has sold 220,000 worldwide. Still to build on those numbers--and soften the polarization--Nissan has decided the 2017 model will look more like the rest of the Nissan line with less visual cues that this is one car that doesn't need a tail pipe.
I predict Prius sales will continue to soar. Leaf sales will stall out by abandoning their core fanatics who want to look like, I'm so over petrol!
Image credit: google images: wikipedia.org
Read Charlie Dickinson's
story collection, The Cat
at Light's End, as an ebook in these downloadable
.epub (most other readers)
.pdf (for PCs)
Also, a flash fiction, "Ylena Thinks Nyet," is at Cigale Literary Magazine.
5:26:16 The Disconnect of Vote-by-Mail
5:17:16 The Still Pond
5:12:16 Marina and Lee, a book review
4:28:16 A Little Catechism Goes a Long Way
4:15:16 Au Revoir, Cloudburst Recycling
3:11:16 Screen Magnetism
2:4:16 We've Got Algorithms
1:18:16 Forgiving Portland's City Bus Line
12:28:15 The Gluten Lie, a book review
12:12:15 Ten Things I Buy at Dollar Tree
12:3:15 My Logging Habit
11:11:15 The Internet Is Not the Answer, a book review
10:21:15 How I Write When I Write
9:17:15 The Other Portland
8:20:15 Gods Without Men, a book review
8:19:15 Oregon's Most Obscure Traffic Law
7:31:15 A Small Death
7:23:15 China Shakes the World, a book review
7:16:15 Out Damn Spot!
5:31:15 My New Library Card
5:21:15 Let Me Be Frank With You, a book review
5:08:15 Portland's Rabbit Hutches
4:21:15 The Sea Lions at Astoria
3:26:15 Sacrificing for a Lower Water Bill
3:10:15 The Moral Case for Fossil Fuels, a Book Review
2:5:15 Pinhead Books aka e-books
1:15:15 Good Riddance to Old-School Shaving!
12:20:14 Three Whys I Quit Reading a Book
12.12.14 the life-changing magic of tidying up, a book review
11.12.14 Oil Changes
10.17:14 Doomsday Preppers, a TV series review
9.30:14 The Trigger, a book review
9:10:14 Clipboard People
8:23:14 Ukraine Diaries, a book review
8:21:14 My Home Darkroom on a Shoestring
7:29:14 Right Speech
6:28:14 Pacific Power's Wily Ways
6:20:14 My New Clarks Sandals
5:31:14 Portland's Water Woes, Again
5:10:14 Faster Dial-Up
4:11:14 Update on Stockpiling Light Bulbs
4:10:14 The Next 100 Years, a book review
3:15:14 A Cruel and Shocking Act, a book review
3:8:14 Ukraine: Another Revolution Gone Awry
2:9:14 The Flight (and Fight) of the Hummingbird
1:25:14 My Frugal Byways
1:20:14 Walden on Wheels, a book review
1:2:14 Growing Up Amish: A Memoir, a book review
11:28:13 The Moneyless Man, a book review
11:23:13 The Lost Art of Walking, a book review
11:10:13 The Cultural Revolution Cookbook, a book review
10:23:13 The Biker Angel
10:11:13 No Self-Serve Gas in Oregon
9:28:13 A Street Cat Named Bob, a book review
9:23:13 The Life & Extraordinary Adventures of Private Ivan Chonkin, a book review
9:18:13 Autumn Leaves
8:19:13 The Worst Car Driver & Why
8:12:13 The Gardener from Ochakov, a book review
7:25:13 Le Havre by Kaurismaki
7:20:13 This Ain't California
6:27:13 The Antidote: Happiness for People Who Can't Stand Positive Thinking, a book review
5:29:13 My Linux (Mis)Adventures
5:25:13 Southern Cross the Dog, a book review
5:5:13 Russian Tumbleweed
4:16:13 "The Machine Stops" by E. M. Forster
3:25:13 Moore's Law
3:13:13 Grocery Shopping
2:28:13 Razor Blade in Moonlight
1:27:13 Made in Russia: Unsung Icons of Soviet Design, a book review
12:9:12 White Bread, a book review
12:4:12 Update on Old-School Shaving
11:12:12 Ten Great Buys at Dollar Tree
11:6:12 My New Russian Camera
10:29:12 Leaf Day
10:2:12 The Russian Navy in New York?
9:21:12 The Righteous Mind, a book review
9:14:12 Revolution, 1989, a book review
8:23:12 Train Whistles in the Night
8:2:12 Why I've Stockpiled Light Bulbs
7:22:12 Old-School Shaving
7:16:12 Злектроника МК-52, computer de minimus
7:4:12 Ivan's Childhood by Tarkovsky
6:21:12 The Unabomber, a modern Thoreau?
6:12:12 Do the gods exist?
6:7:12 My "Retail Therapy"
5:28:12 On Taxes, We Should Go Green
5:17:12 Portland's Trash
5:6:12 The Toaster Project, a book review
4:24:12 No Seconds
4:12:12 Portland's Runaway Utility Bill
4:8:12 The Repossession, a book review
3:30:12 How I Got Published in Mississippi Review
3:9:12 The End of Money, a book review
2:18:12 Beauty Plus Pity, a book review
2:5:12 Kirk's Castile Soap
1:29:12 Confessions of a Fallen Standard-Bearer, a book review
1:22:12 Thirst, a book review
1:17:12 My IBM ThinkPad 1999-2012
1:11:12 String Beans
12:22:11 Spiritual TMJ
12:16:11 1Q84, a book review
12:11:11 How Portland Became Portlandia
12:1:11 The Fixie
11:20:11 Camus' Insight
11:13:11 Old & Worthy
11:7:11 Life Is Tragic
10:31:11 A Matter of Death and Life, a book review
10:25:11 Dead Letter, Email Fatigue
10:18:11 Reinventing Collapse, a book review
10:11:11 Rereading Pirsig
10:1:11 The Sisters Brothers, a book review
9:26:11 The Great Stagnation, a book review
9:16:11 Coffee, The Affordable Luxury
9:12:11 The Genius of Value
9:5:11 Death and the Penguin, a book review